Tanning Salon Slow Season - How to Stay Profitable

The indoor tanning business' slow season typically runs January through June (depending on geographic location). Almost 70% of tanning salon revenues are made during peak season. This is why it is so important to diversify your tanning salon by offering complimentary products and non seasonal services.

Some examples of additional products and services for a tanning salon are:

• messages
  
• skin care products
  
• beverages & snacks
  
• manicures & pedicures
  
• sunglasses
  
• any other product with a large markup
• swimsuits and other beach apparel

Another way to avoid the seasonal slump in profits is to increase your marketing efforts towards your existing customers. The cost of acquiring new customers can be five times that of selling to your current clientele. This is why its important to keep a detailed record of your customers information.

Make sure to collect your clients email addresses so that during off season you can email them special offers twice a month. These emails should remind them of how much they enjoy tanning to entice them to visit your tanning salon. Also emailing them special offers and discounts will help build the relationship and created customer loyalty.