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The indoor tanning business' slow season typically runs January
through June (depending on geographic location). Almost 70%
of tanning salon revenues are made during peak season. This
is why it is so important to diversify your tanning salon
by offering complimentary products and non seasonal services.
Some examples of additional products and services for a tanning
salon are:
- messages
- skin care products
- beverages & snacks
- manicures & pedicures
- sunglasses
- any other product with a large markup
- swimsuits and other beach apparel
Another way to avoid the seasonal slump
in profits is to increase your marketing efforts towards your
existing customers. The cost of acquiring new customers can
be five times that of selling to your current clientele. This
is why its important to keep a detailed record of your customers
information.
Make sure to collect your clients email
addresses so that during off season you can email them special
offers twice a month. These emails should remind them of how
much they enjoy tanning to entice them to visit your tanning
salon. Also emailing them special offers and discounts will
help build the relationship and created customer loyalty.
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